Indian Institute of Management Udaipur Library

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1.
The new community rules : marketing on the social web / Tamar Weinberg.

by Weinberg, Tamar.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Sebastopol, CA : SPD - O'Reilly, 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 ] (1).

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2.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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3.
Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

by Sponder, Marshall [author.] | Khan, Gohar F [author.].

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8340285] (1).

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4.
Social media marketing : emerging concepts and applications / Githa Heggde ; [edited by] Githa Heggde, Shainesh G.

by Heggde, Githa | Heggde, Githa [editor.] | Shainesh, G [editor.].

Edition: 1st edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke, Hampshire : : New York, NY : Palgrave Macmillan, Nature America Inc.,, 2018.Availability: No items available Checked out (1).

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5.
Digital Marketing / Seema Gupta.

by Gupta, Seema [author.].

Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).

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6.
Marketing myopia / Theodore Levitt.

by Levitt, Theodore 1925-2006..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).

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